Four Practical Tips to Recruiting Volunteers

It can be challenging for leaders to find additional volunteers who are willing to help a project or committee achieve its goals. If you are a leader seeking volunteers, maybe you have been asking but not getting any ‘yes’ responses. Consider these four strategies the next time you want to find a volunteer to help.

1. What are you asking them to do?

Just saying “We need help” usually doesn’t attract potential volunteers. They don’t understand what is needed and can’t see themselves helping. Describe the scene so they can picture themselves doing the tasks. Be clear on what needs to be done. Instead of “We need help with our event,” try “We are looking for someone to assist with registration from 9-11AM to greet guests and distribute maps.”

2. Why are you doing this?

Volunteers want to see how their work makes a difference. Describe the purpose and the impact this work will have on improving the community and those who live there. For example, explain how organizing a food drive ensures people don’t go hungry. Or how co-chairing a committee strengthens the program. Their time is valuable, and they will spend it on a cause they care about.

3. What qualities, strengths, and/or skills are beneficial in this role?

Is it someone who has photography skills? Or are they good at engaging with new people? Or likes strategic planning? Use these traits to guide your search. The potential volunteer will appreciate being noticed for the unique skills they bring to the team and how they would be a great fit for this role. Chances are, they will also have a good experience doing what they love to do.

4. What is the estimated amount of time it takes to fulfill the role?

It is beneficial for both the potential volunteer as well as the project leader to be upfront about the time commitment. No one likes to be surprised after agreeing to take on a role and then find out they have overcommitted themselves, necessitating a step down. If the role is too large or has multiple duties to manage, consider dividing the role into smaller tasks as needed.

Robust projects or committees aren’t focused solely on completing tasks. It is about creating an environment where people can see how their work makes a difference in the community and feel valued for the skills they bring. By incorporating these four strategies and setting potential volunteers up for success, you are better equipped to find the right volunteer who will say ‘yes’ and help create a thriving community.

by Tracy Hemsath, Volunteer Leadership and Development Agent, 2025